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 Post subject: Fun Halloween Idea with Marketing Opps
PostPosted: Fri Oct 25, 2013 9:18 am 
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Just want to share an idea I came up this morning. I think it will be fun for the neighborhood kids as well as possibility getting me some extra work. This is the first year I am in my new house. I have been told that we will be packed with kids coming from all over the area. People park up and down our main street because of the number of houses. My house is the first and I want to start a yearly theme....

I was thinking, besides the obvious candy that we will give out, setting up my camera and a Halloween themed backdrop and offering free photos. Kind'a like a photo booth. Tethering, with Lightroom, we will email the photos immediately to the parents email address with my watermark at the bottom. Right to their smart phone if they have one! I will become the yearly photo stop for all the kids. Thoughts? Besides myself, I think I will need one helper so as I shoot and they send the email through Lightroom. Two signs... one at the side walk pointing up to the garage and one at the garage line, some low scary music playing, etc...

Rules:

If under 18, Parents must give permission.
An email address is required
No photos are saved or available later
One photo per group/4 people

Something like that.. Thoughts?

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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Fri Oct 25, 2013 11:18 am 
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Location: Alabama
Sounds like an inventive marketing technique. I would have a bowl of candy available as well though. It gets out in the neighborhood to avoid you because you ONLY give photos and no candy wouldn't be good ;)

...sort of like that commercial I have been seeing with the parents and kids looking on their smart phones for best houses to hit up.

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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Fri Oct 25, 2013 11:25 am 
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Oh, yes, of course. There will be plenty of candy!

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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Fri Oct 25, 2013 11:58 am 
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Location: Alabama
I will be very interested to know how it goes, especially if you get any paid sessions from it. I don't do Halloween and we live where there are no visitors anyway. But I would set up at a friends house or a business for something like that :)

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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Fri Oct 25, 2013 1:44 pm 

Joined: Mon Feb 11, 2013 5:19 pm
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Quote:
No photos are saved or available later


What if somebody likes the e-mailed picture and like to purchase a nice print of it?


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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Fri Oct 25, 2013 2:25 pm 
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Joined: Wed Apr 18, 2012 7:13 pm
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Location: Colorado Springs
Ralf_St wrote:
Quote:
No photos are saved or available later


What if somebody likes the e-mailed picture and like to purchase a nice print of it?


+1
This is what I also wanted to say! I would email a photo with a typical monitor resolution, something like 1680 x 1050 and put a fine print at the end of the email that up to X by Y print is available for purchase. Also I'd probably add an option to put it on a mug or a callendar and an option to mail the purchase to any address in the US (to take care of grandma).

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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Sun Oct 27, 2013 6:53 am 
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InFocus wrote:
Ralf_St wrote:
Quote:
No photos are saved or available later


What if somebody likes the e-mailed picture and like to purchase a nice print of it?


+1
This is what I also wanted to say! I would email a photo with a typical monitor resolution, something like 1680 x 1050 and put a fine print at the end of the email that up to X by Y print is available for purchase. Also I'd probably add an option to put it on a mug or a callendar and an option to mail the purchase to any address in the US (to take care of grandma).[/quot

I like the option for grandma, they love to see the grand kids all decked out.
This has the potential to be a boom night, but you have to be really careful how you market it do not upset the neighbor hood parents that would be real bad for business.

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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Sun Oct 27, 2013 9:43 am 
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Joined: Sat Jan 07, 2012 8:05 pm
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thanks for the feedback.

The general concise in my single male, three female, house was that not saving the photos would remove any "creepy photo neighbor guy" feeling from getting your picture taken. However, I agree that from a business standpoint saving them has numerous sales advantages, and that professionalism would remove any such "creepy" feeling from the process.

I spoke to a neighbor on the HOA board and he thought it was a great idea. However, not sure I am going do it this year or not... If I do, I will be certain to provide feedback.

Please feel free to use the idea.

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Stuart Patterson

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http://www.stuartpattersonphotography.com


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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Sun Oct 27, 2013 11:18 am 
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Location: Colorado Springs
I do not think it's necessary to specifically state that the photos will be saved. Just say they would be available for purchase and shipping. Instead of offering to take a free picture, it should be posted on a sign. Then the people approach you, not the other way around.

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 Post subject: Re: Fun Halloween Idea with Marketing Opps
PostPosted: Fri Nov 01, 2013 1:29 pm 
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Joined: Tue Nov 09, 2010 4:10 pm
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Location: Eastern Ontario, Canada
Interesting.

Here's another view from my perspective.

Visited a city sponsored Halloween event filled with kids and parents. The photog offered 5x7 prints on the spot, from a portable printer. Took less than 30 seconds. I was impressed with the immediacy. As were many parents. They couldn't get enough! The photographer was busy beyond busy. BTW He employed an assistant.

Setup. Two softboxes/ 45 degree angles, and a 8 foot black velvet background. Couple of haystacks for little kids to stand on.

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